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Typically, the alarm bells start clanging as soon as we see their profile taglines: 90% of these taglines are either typical (overused and boring) or slightly needy.

The Dating Gurus are at your service to explain just why a dating profile headline (also known as a tagline) is more important than you would first suspect.

Table 1: Good Taglines Gone Bad You really can’t tell how the computer can chop your phrase.

You just need to check — after you establish your profile.

Let’s be realistic—most of us enter zip code and age parameters, and then narrow the criteria with a custom search for a word of interest, such as 'brewpub', 'warriordash', or 'camping' Then, as soon as humanely possible we get to the photos.

If the photos don’t cut it, we generally don’t click on the person. But if we make it past the photo, skimming profiles, the first thing you'll notice is the profile tagline.

This little ditty can compel us to read further, or it can cause us to roll our eyes and move on.

The dating profile headline is a one-time lightning-quick opportunity to show a little flair, and highlight something about your personality or a special interest.

By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.

Some sites, such as, let you choose a long screen name and a long tagline.

A nice quantifiable return on attention invested goes a long way toward getting her to check you out, and as long as you deliver with a quality profile, you’ll have a happy girl on your hands. First, it presents the girl with a third party endorsement of you. So you’ve been single for awhile and wanting to fall in love. Don’t take anything too personal and enjoy yourself.

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