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Trade Me often change the logo and stylise Kevin to reflect major events in the calendar.

In its early years Trade Me continued to struggle, slowly increasing its user base, but facing financial challenges.

Anyway, there was nothing to do, so that night I started drawing a data model. Then when I came back to Wellington I literally sat on the couch and built the site on a laptop over a five- or six-week period." In its early stages Morgan humorously listed Trade Me for sale on e Bay with a

Trade Me often change the logo and stylise Kevin to reflect major events in the calendar.In its early years Trade Me continued to struggle, slowly increasing its user base, but facing financial challenges.

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Trade Me often change the logo and stylise Kevin to reflect major events in the calendar.

In its early years Trade Me continued to struggle, slowly increasing its user base, but facing financial challenges.

Anyway, there was nothing to do, so that night I started drawing a data model. Then when I came back to Wellington I literally sat on the couch and built the site on a laptop over a five- or six-week period." In its early stages Morgan humorously listed Trade Me for sale on e Bay with a $1 million buy-now price.

million buy-now price.

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Sam Morgan founded Trade Me during the first few months of 1999, constructing the site while working full-time for Deloitte as a technology consultant.

Within Deloitte, Morgan worked on Internet projects and supply-chain issues.

Many buyers pay cash on pickup with larger items — probably partially due to the relative concentration of the New Zealand population in a relatively small number of urban areas.

Trade Me shares many features with other online auction websites, such as e Bay.

Trade Me is the largest Internet auction website operating in New Zealand.

Managed by Trade Me Ltd., the site was founded in 1999 by New Zealand entrepreneur Sam Morgan, who sold it to Fairfax in 2006 for NZ0 million.This action proved the turning point for Trade Me, saving the site from potential financial disaster.Much of the success to come was based around the 'Trade Me Manifesto', a series of ten values for keeping the site fast and the company technology focused.On 6 March 2006 the Australian media company Fairfax acquired Trade Me in a deal worth NZ0 million, with an additional NZ million payable if the organisation met earnings targets over the next two years.(Those targets were met.) Sam Morgan and other executives remained with Trade Me.The early strategy for Trade Me involved simply increasing its user base and encouraging members to refer their friends to the site.

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