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In other words, men aren't so choosy about who they swipe right for — but they're rarely invested enough in the person to send a message.
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Creating a memorable and relevant name for our audience was of utmost importance and so was born; a play on court/courting which is part of the Irish dating vernacular.
We wanted the site to represent the playful side of the Today FM audience and stand out in this cluttered market.
is Ireland’s newest dating website and it demonstrates a commercial opportunity that developed from our deep understanding of the audience and their interests, particularly around dating and propensity for online dating.
In its launch month signed up 3,000 members, a testament to the correlation between the product, the audience and their relationship with Today FM.
By amplifying the launch through Today FM social media and digital channels we forecasted an increase of 25% in registrations, which was realised in week 2 of the launch.
THE SOLUTION In October 2015 Communicorp One chose White Label Dating (WLD) to power our first fully-branded online dating site for Ireland’s largest independent radio station, Today FM.
Past experience with Anton Savage’s ‘Savage Singles‘ had shown us how true this is for Irish singles too.
A deep-dive into the available research into online dating, as well as White Label Dating’s experience, told us there was a spike in interest and traffic following Christmas, as people seek to meet new people going into a new year.
That ultimately leads to a frustrating experience for everyone.
For the study, the scientists created 14 fake profiles of male and female Tinder users and set them loose in New York and London.
THE CHALLENGE THE INSIGHT Today FM presented itself as being an ideal fit for launching Koort.Tags: Adult Dating, affair dating, sex dating